Identity - Interior design group Haskell Interiors needed to update their look. Our research during three focus groups revealed that the logo needed to be more inviting while still maintaining a high-end appeal. The new simple tag design and handcrafted font are reminiscent of a couture label.
Website & Eblast Design - it was clear that Haskell was in need of a more functional, visually appealing online presence. Southside used our understanding of the public’s clicking habits, combined with information direct from Haskell Interiors’ target market to layout a site that was both user-friendly and informative. Haskell Interiors’ site has lots of content, as it puts on display the intentional spaces only a genius of design can create.
Ad campaign - We created a custom mailer to drive traffic to the completely-overhauled website. Understanding Haskell’s key demographic, the piece included an incentive dinner at one of Chattanooga’s finest restaurants and resulted in a surplus of site visits. Finally, Southside designed an advertisement that communicated Haskell’s ability to provide so much more than one product - but rather design services and product for the entire room or house.
