New Website - a labor of love, HHM's new site designed by Kacie Yates conveys the historic feel of their renovated 100+ year old building and the progressive thinking that the accountants bring to the table.
Eblasts - HHM wanted a fast, effective way to communicate tax news to their clients. SCG equiped them with a new tax update eblast template and email communication strategy.
Recruiting Brochure - In Chattanooga, area colleges introduce their graduating accounting students to area accounting firms with a 'Meet The Firms' event. This year, HHM challenged the soon-to-be graduates to 'Make Your Mark'.
Promotional Campaign - Henderson Hutcherson & McCullough, PLLC, wanted to make an impression on company owners and CFO’s, and so they commissioned the creative minds at Southside to develop a campaign specific to the “after tax season blues”. The goal was to secure appointments with 10% of the targets, but the campaign quickly surpassed the goal by securing appointments with 50% of the targets in the first week alone.
The hand-delivered promotion came in a series of two boxes. The first box had a colorful, HHM branded outer band asking, “Do Accounting Matters Leave a Sour Taste In Your Mouth?” Inside the box was a package of lemonheads and a note telling owners to watch for a “Sweet Solution from HHM”. The next week the owner received a second hand delivered box which included a jar of HHM branded honey and artisan bread. The series was concluded with the message that “HHM can turn sour accounting issues into sweet solutions”.
