PROJECT | Kneadums
Southside was commissioned to name and brand a new product to America, a quasi-donut/bagel that could be consumed anytime of day, as the toppings varied from sweet to savory. After careful brainstorming and market research we came up with the name “Kneadums” beacuse the product’s biggest differentiating factor was the consistency of the daily kneaded dough. The name also played on the “anytime of day” factor that you might "need them", for which we came up with an accompanying tagline of “A Treat for Every Taste”. The brand was seen in Winter 2009 as the product was tested at Hamilton Place Mall in Chattanooga. We can only wait and see if the product will soon be taken to market throughout the U.S.!
