PROJECT | Plastic Surgery Group
The Plastic Surgery Group was seeking a look that was both sophisticated and unique. Featuring board-certified plastic surgeons, they needed to communicate expertise in their field in a fresh way. After extensive brand analysis and thorough research of their competitors, Southside developed a bold new look that is simple enough to be eye-catching yet accurately communicate all of their attributes, hence the tagline “The best doctors equals the best results.” In addition to branding, Southside developed billboards and radio spots centered on the theme of self-confidence – the ultimate measure of plastic surgery success.
